Peter Do has taken the top job at Helmut Lang, the brand announced today.
“No one embodied radical thinking more definitely than Helmut Lang,” Do said in a statement, “it is my deep honor to be entrusted with ushering in the next chapter of [his] legacy,” he added.
Do will oversee both men’s and women’s collections starting this coming Monday, May 15, and will report directly to Helmut Lang CEO Dinesh Tandon. “We are thrilled to have Peter Do join Helmut Lang as Creative Director,” Tandon shared, “his clear and innovative approach to design very much aligns with the brand’s ethos and heritage.” Do will continue to helm his own brand.
The Helmut Lang company was founded in 1986 by the Austrian autodidact designer, and has passed through many hands since Lang himself left in 2005 to work as an artist. It was first revived in 2007 when it was acquired by Link Theory Holdings, now a subsidiary of Fast Retailing, from the Prada Group, who hired Michael and Nicole Colovos to lead a creative overhaul. The Colovos’ took the label in a contemporary direction away from the edgier and more artistic point of view of its founder. After the duo left in 2014, the label was managed by an anonymous in-house design team until Isabella Burley, the then editor-in-chief of Dazed, was hired as an “editor-in-residence.” She tapped Shayne Oliver in 2017 to design its spring 2018 collection. After that one-season experiment, the lesser-known Mark Thomas and Thomas Cawson took over briefly in 2019, departing after the spring 2020 season. Since then, the label has been led by an in-house design team. Do’s hiring marks Helmut Lang’s most high profile appointment since Oliver’s stint. Helmut Lang is currently owned by Fast Retailing Co.
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