Though there are other distractions—among them a place where you can decorate your own crown (I am sorely tempted but resist. I’m working here!)—the center of the action is the jewelry table. It is a delightful mix of Super Smalls goodies—faux-diamond necklaces and Cinderella slippers with glitter trapped in their heels, rings that spin, fanciful swim goggles—and Wheeler’s exquisite fine jewelry including ear cuffs in ombre green tsavorite, heart-shaped Elsa rings, hinged emerald and turquoise bracelets, and of course, the collaboration pieces. But wait! There are four unicorns here? Didn’t Emily only make three? A Super Smalls beast has snuck in to cavort with Wheeler’s three fancy creations. Bejeweled animals, it turns out, are not snobs.
“I’m the target customer for that unicorn—the real one. I think jewelry is about spirit and fun,” Elshane—she goes by one name, like Madonna or Cher—tells me. Elshane, one of the event’s co-hosts, is a symphony in Chanel: Kelly green jacket, accompanied by a checkered mini and purple slides. She brought her two daughters, Sunday, seven, Vega, three, today. I ask Sunday to pick out her absolute favorite thing on the table and she bypasses the Super Smalls in favor of Wheeler’s emerald and diamond tiered drop earrings. Just goes to show that when it comes to jewelry, you can’t fool all of the little girls all of the time.
But not everyone has Sunday’s rarefied tastes. Willa, who is not allowed to wear jewelry at school, is brandishing something that would surely get her sent to the principal’s office—Super Smalls Days of the Week Lip Balm necklace. Another tiny person is wrestling with an anguished decision: Four Leaf Clover versus the Mermaid Pool Party Mega Set. Which would you choose? (“The mommies all like the mermaid—it reminds them of Celine,” Jacobs confides.) Towering over these little customers are three fully grown women who only have eyes for Wheeler’s offerings. One is already sporting Patchwork drop earrings, and she wants another pair, while her friend is collapsing over a diamond fringe necklace.
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